Vietnamese Social Services of Minnesota
client project • responsive web design
Working with client's existing branding to reinventing the online experience for immigrants and volunteers.
ux / ui designer
ux researcher
4 week timeline
figma
photoshop
miro
The Vietnamese Social Services of Minnesota provides services for its community, but lacks a digital presence representative of their organization.
The American Animal Hospital Associate suggests that every pet have at least one veterinary visit annually. However, pet owners rarely maintain periodic check ups.
how might we
How might we help eager users easily discover new and lesser known scenic views?
Analyzing the current landscape.
Competitive analysis revealed significant features for pet care apps, including personal accounts, appointment reminders, and family share capabilities.
Improving the experience with current users in mind.
Current long term Meta users were are the forefront of our designs.
user persona
User interviews
12 surveys and 5 user interviews with owners between ages 25-70 with at least one pet.
Poppins
https://www.flowbase.co/blog/how-to-add-a-before-after-image-slider-to-framer
Ideation to solve the redefined problem
Conducted usability testing with 5 users with 100% completion rate on 4 task flows through user testing.
Include option to list multiple special needs
Easy access to past reminders
Larger icons for types of appointment reminders
high fidelity prototype
Maintaining scope.
Mentor unveiled the extensive scope of a pet care service to provide comprehensive support for pet owners. It has been a journey of discovering the complexity and depth involved in addressing a seemingly simple problem. After building the must-have features for baseline pet care, I envision this initial idea to expand into a venture with the potential for external collaborations to streamline the user experience. I see gaps to be filled by partnerships with veterinarians, groomers, and pet stores that can create a holistic pet care ecosystem that users need.
Future improvements include:
• Sync documents with existing pet health veterinarians.
• Gamify tasks and healthcare progress.
• Add a task list to claim incomplete tasks.
© 2024 Pamela Hsiung