Pamela Hsiung

End to end design

AI Feature Design

Seenic Discovery App

Overview

Seenic is a user-centered platform designed to simplify the discovery of hidden scenic views for outdoor enthusiasts. Through comprehensive research, iterative design, and rigorous testing, we created a seamless and intuitive experience that enhances navigation, fosters community engagement, and supports local tourism.

Approach

6 weeks

UX Research

Interaction Design

UX Research

Interaction Design

Figma, Sketch, InVision, Miro

Adobe XD

Figma, Sketch, InVision, Miro

Adobe XD

Sole Designer

The Challenge

Exploring hidden scenic locations is a common desire among outdoor enthusiasts, yet the discovery process can often be frustrating and time-consuming. According to a recent survey, 75% of outdoor enthusiasts struggle to find reliable information on lesser-known sites.

Connecting daily financial habits with long-term goals.

Accessing real-time, personalized insights that adapt to their behavior.

Adjusting financial strategies when income or expenses fluctuate.

These limitations lead to disengagement, financial stress, and difficulty achieving meaningful financial progress.

Project Goal

The goal was to integrate predictive AI and personalized financial guidance into the Chase mobile app to deliver:

Real-time financial insights and actionable recommendations tailored to each user.

Dynamic goal adjustments that respond to spending patterns, income changes, or financial behavior.

Proactive nudges and tailored suggestions that encourage smarter financial habits.

Research and Insights

Our research included user interviews with 12 users with existing Chase mobile apps, competitive analysis, and behavioral studies that revealed:

Time-consuming Research

6/6 users were frustrated by the difficult research process and switching between platforms.

Disorganized Reviews

6/6 users faced inaccurate navigation and had trouble reaching their destinations with conventional services.

Navigation difficulties

5/6 users felt overwhelmed by the volume of scattered reviews.

Inaccurate Visuals

5/6 users found that photos were difficult to find and often failed to accurately depict a location.

Current market lacked a comprehensive platform to support discovery from start to finish.

Our research included user interviews with 12 users with existing Chase mobile apps, competitive analysis, and behavioral studies that revealed:

Current market lacked a comprehensive platform to support discovery from start to finish.

Our research included user interviews with 12 users with existing Chase mobile apps, competitive analysis, and behavioral studies that revealed:

Focusing on the target audience.
Through interviews and research, a user persona was developed to encapsulate a collective experience, encompassing the frustrations and motivations of all users.

User Journey

Users utilize search engines (e.g. Google) to search for locations, but the experience is riddled with friction and frustration. The gaps within the experience reveal major improvements for building our service.

Opportunity: Users utilize search engines (e.g. Google) to search for locations, but the experience is riddled with friction and frustration. The gaps within the experience reveal major improvements for building our service.

How Might We

How might we create a platform that simplifies the discovery of hidden scenic views, enhances navigation, and fosters community engagement for outdoor enthusiasts?

Ideation

Ideation, flow, and wireframes for design brainstorming

Gleaning in our research and analysis, I prioritized the must-have features of a functioning location service and the essential task flow - to search and arrive at a newly discovered location.

Design Strategy

Key features were designed to highlight the AI’s ability to dynamically adjust goals, provide real-time insights, and offer personalized recommendations for smarter financial management. My design strategy focused on three core principles below:

Voting for Decisions

Ensure the assistant could adjust financial goals in real time based on spending patterns, income changes, and emergency expenses.

Centralized Itinerary

Offer real-time feedback on user behavior with actionable suggestions to help them stay aligned with their goals.

Task Assignment and Notifications

Delivering timely, actionable prompts that encourage users to stay on track with their financial plans.

Wireframes

User Testing and Iteration

Conducted usability testing with 10 participants to evaluate the final design.

Achieved a 95% task completion rate, with participants praising the platform's simplicity, clarity, and ease of use.

3/5 users requested clearer indication that directions are for offline navigation.

4/5 users wanted the option to leave review after visiting a location

3/5 users wanted an approximate duration of each direction

Design Solution

Consolidated Location Results

Categories and consolidation allow users to easily search and explore specific scenic locations

Enhanced Review Filtering

Tips and tricks highlighted under Reviews for easy access

Offline Visual Navigation

Visual navigation allow users to access directions unavailable through conventional GPS

Impact

User Engagement: 40% increase in user engagement, with users spending an average of 14 minutes exploring the platform.

75% retention rate, with users returning to the platform an average of 3 times per week.

90% user satisfaction rate, with users praising the platform's simplicity, clarity, and ease of use.

Future Considerations

Adaptability is crucial: Designing for diverse travel needs required balancing personalization with simplicity.
The power of iteration: Multiple rounds of testing ensured the design aligned with real user needs.

Leveraging AI effectively: Integrating AI-driven insights added meaningful value without overwhelming users.

Seenic Discovery App

Overview

Overview

The Challenge

Connecting daily financial habits with long-term goals.

Connecting daily financial habits with long-term goals.

Accessing real-time, personalized insights that adapt to their behavior.

Accessing real-time, personalized insights that adapt to their behavior.

Project Goal

Real-time financial insights and actionable recommendations tailored to each user.

Real-time financial insights and actionable recommendations tailored to each user.

Dynamic goal adjustments that respond to spending patterns, income changes, or financial behavior.

Dynamic goal adjustments that respond to spending patterns, income changes, or financial behavior.

Proactive nudges and tailored suggestions that encourage smarter financial habits.

Proactive nudges and tailored suggestions that encourage smarter financial habits.